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How to instill purpose after an acquisition or new CEO

How to instill purpose after an acquisition or new CEOby: Brian WrightPublished on: 09/10/2026

After a deal, people's sense of purpose tends to slip, at the moment the plan asks the most of them. And it can be shored up.

corporate purposeemployee sense of purposepost-merger integrationacquisition communicationnew CEOchange communicationfrontline managersleadership communicationcompany values
How to instill purpose after an acquisition or new CEO

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